Why aligning personal interest with that of Society and Nation is important?

Don't Mindlessly Chase Business Opportunity

Have seen many business owners , mindlessly chasing any business opportunity that seems to promise success even probabilistically. This predisposition is the main cause where businesses fail to get a strong foothold necessary for growth. As a business consultant , coach and mentor I have the privilege of interacting with a wide spectrum of entrepreneurs and business owners. And the basic cause of concern that I find with their thought process most of the time is the tendency to overlook society and nation when they attempt to build business. In addition to focusing entirely on business profitability, having sensitivity about the impact that any business idea will have on the national and societal fabric is essential for any business to be considered a hero.

Parameters That Make Any Business Idea A Hero Business

Lets look at the parameters that can make sense of any business idea as hero business in addition to profitability considerations, these are

Employment Generation
Contribution to Government Exchequer
Ecological wellbeing as a result of business operations, this can include

Production emmissions
Waste processing
Raw materials used

Health of Employees, vendors and customers, including

Physical
Mental and
Spiritual well being

The example being set for others to emulate is worth considering

Dream of building a super business cannot be designed on the flawed concepts. The fundamentals of any business that are negligent in accepting, rectifying and eliminating the compromises on the essentials that a business is supposed to serve, uphold and sustain.

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