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Unwillingness To Shed Comfort Zone Can Spell Doom For Business

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 Proper Diagnosis and Action Planning Is Critical For Sales Growth


Most entrepreneurs tend to tread the known and familiar path within their comfort zone. The quantum leap needed to reset the business paradigm at times is not possible by tinkering with the present resources. What is needed for achieving sales growth beyond the present threshold is a combo of incremental changes in the operational efficiency including strategic initiatives as well as a radical shift in the way business planning is done.

Business owners attempting to achieve extraordinary results tend to be more aspirational than practical as they do not accept the challenges faced by the business as the change is not undertaken at the level of objectively assessing and addressing the root cause that is causing business stagnation. This is referred to as blind spots of business owners and can be a very dangerous situation for a business when the business owners are not open to review their strategic outlook for bringing in the basic correction needed to put the business back on the growth path. Getting stuck with the past and unwillingness to shed the comfort zone can spell doom for the business. Its like riding a sinking boat with the hope that some miracle would save it from going down in the absence of any deliberate attempt to plug the holes, the root cause that is the source of most challenges facing the business. Proper diagnosis and action planning is critical for bringing about any reasonable improvement in business matrices and for building scalable business organization . 

Author of this post is a business coach & consultant and can be reached for any support needed for accomplishing sales growth, by clicking here or filling up our contact form

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