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Preparing Your Business For Sales Growth

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Why your sales is not growing? There are numerous reasons that prevent your sales from growing. Here is a quick checklist to evaluate your business on parameters critical to sales growth. Market Acceptance : The product or service sold by you must satisfy the need of your target market. This simple rule forms the basis for the acceptance or non acceptance of your product by the market. Dedicated Sales Team: There must be a dedicated set of people, your sales team, responsible for producing results. In the absence of a dedicated sales team, there will be a void in fulfilling your sales numbers thereby leading to poor growth in sales Branding & Promotion: Your product or service is only seen in the larger context of your brand. Not having good enough branding is the sure shot way of missing out on the attention of your customers. Eye catching promotions highlighting attractive value proposition complement your market presence and help with engaging customers in first time product ...
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Happy Holi

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  Happy Holi
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It Is Best To Hire Candidates With The Right Attitude

Admin
GROOM YOUR OWN SALES TEAM Hiring good sales people is a big pain area for most companies. The solution lies in grooming your own sales team as ready made human resource is not available in the market. Even if good sales people are available they often come at an exorbitant price. Many businesses make the mistake of hiring from the competitors, this at times can backfire by creating severe retention issues at a later stage. The problems get aggravated with the fact that total cost of  hiring goes up on account of additional costs incurred on training and development. Even after incurring such heavy cost the retention remains a big challenge due to cultural mismatch of hired candidates with the hiring organization. Therefore it is best to hire candidates with the right attitude and groom them into sales professionals that gel well with the culture of your organization.  The author of this post is a business coach and is passionate about helping businesses grow sales by facilitat...
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Business Planning Made Simple

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 Ten Essentials of A Business Plan: Business planning can be a daunting task if the basics are not followed. Here is a quick checklist to enhance the quality of business plan by evaluating and plugging the identified gaps to prevent business from bleeding in the market warfare. Follow the given steps to prepare blue print for quality execution focused at delivering business growth and profitability. What problem needs  to be solved? What is the best solution for that problem? What is the target segment? What is the market size?  What is the price , the market is willing to pay for the solution?  What is the competitive advantage ? What is the Value proposition? What is the market feedback? What is the economics of cost and profitability? What can be done to add value to the product or service? There is always a high probability of fluctuations in customer preferences, competitive landscape and technological advancement. Thus a continuous focus on above steps in an on...
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L&D Focuses on Developing Essential Skills & Competencies

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 Setup Inhouse L&D Department The aspirations of business growth can be achieved only with a skilled and well managed team. Like any other department such as accounts, compliance, marketing, sales, production, research & development, technology , administration, finance, logistics, human resources, etc., it is absolutely essential to set up an inhouse L&D Department.  The role of L&D department is to ensure continuous focus on developing skills and competencies that are both essential for effective discharge of duties as well as keeping the organization proactively prepared for unpredictable market upheavals and onslaughts that can surprise businesses at any time. Beyond this role , an important area is to develop the competency spectrum of the organization to facilitate smooth and professional conduct of business equipped for carrying out planned agenda in an efficient manner.
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Happy New Year 2025

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 HAPPY NEW YEAR 2025
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Mantra for Building Scalable Organizations

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 Focus on Defining Ideal Customer Profile: Ideal customer profile must be defined in both qualitative as well as quantitative terms. The quantitative parameters would include the measurable and numerically quantifiable dimensions that the customer profile must possess. These would vary with the product or service being sold and the universe to which the target segment belongs. With insights based on decades of practical experience of dealing with large number and variety of customers in multiple industries I can vouch for my observation that qualitative aspects are even more critical than quantitative parameters while analyzing a customer profile.  Prioritize Qualitative Analysis over Quantitative one It is highly recommended that prospects be instantly dropped from the prospect list if they fail to qualify on qualitative parameters even when they qualify on quantitative parameters. It would be only wise to prioritize qualitative analysis over quantitative one. As soon as a pr...
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